novo vie

Remarkable technology,
visible results

Science-based skincare

About NovoSerum®

Scientifically Formulated

Clinically proven ingredients and patented technology work to signal the natural production of collagen and matrix.


Cell-free growth factors derived from human umbilical cord serum (UCS) promote skin tissue repair and regeneration.


Preserves and strengthens skin's resiliency and natural beauty while significantly reducing fine lines and wrinkles. 

The science

How it Works

NovoSerum harnesses the natural regenerative power of cell-free growth factors derived from human umbilical cord serum (UCS) to promote the production of collagen and matrix to visibly restore, protect, and improve skin's appearance.

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Proven Technology

A study conducted at Northwestern University's Feinberg School of Medicine verified that NovoSerum increases the production of collagen and matrix cells, the building blocks of new tissue growth.

Face Serum
Face Serum

Face Serum

Key Benefits 

  • Supports the production of collagen and matrix, the building blocks of new tissue, delivering plumper, smoother, more radiant-looking skin  
  • Reduces and helps to prevent the appearance of fine lines, wrinkles, and hyperpigmentation, for more youthful-looking skin
  • Helps lift, tighten, and smooth crepey skin for a smoother, firmer complexion 
  • Minimizes the appearance of redness and discoloration
  • Helps increase skin hydration


How to Apply

  • Apply one pump to clean dry skin in the morning and evening
  • In upward sweeping motions, apply serum to the face, neck, and décolleté until absorbed
  • For an extra hydration boost, follow with Novo Vie Moisturizing Renewal Cream 


Water/Aqua, Glycerin, Carthamus Tinctorius (Safflower) Oleosomes, Propanediol, Butylene Glycol, Squalane, Dimethyl Isosorbide, Caprylic/Capric Triglycerides, Sodium Acrylates Copolymer, Cord Serum Complex, Phosphatidylcholine Sodium Hyaluronate, Panthenol, Lecithin, Polysorbate20 (Plant Sourced), Acetyl Hexapeptide-8, Juglans Regia (Walnut) Leaf Extract, Juglans Regia (Walnut) Shell Extract, Centella Asiatica Extract, Pyrus Germanica Extract, Lecithin, Carbomer, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Laureth-3, Hydroxyethylcellulose, Acetyl Dipeptide-1 Cetyl Ester, Caprylyl Glycol, Caprylhydroxamic Acid, 1,2-Hexanediol, Undaria Pinnatifida Extract, Stevia Rebaudiana Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Tetra-hexyldecyl Ascorbate, Erythritol, Homarine HCl, Phenoxyethanol, Ethylhexylglycerin




    The deep wrinkles below my lips have filled in.  My smile lines on either side of my lips have dramatically receded.  Amazing results for something that only takes a few seconds to apply.

    Nothing less than transformational!
    Tony M.

    I’ve had little dry spots on my face for decades and spent too much money on products that produced no meaningful results.  Until I tried this Face Serum.

    My dry spots were gone in a week!
    Kim H.

    This serum applies so easily, its silky and spreads effortlessly, a little goes a long way. My skin feels more smooth and supple, and staff say my skin looks lets irritated, less red.

    It's great!
    Michael G.

    I noticed a change after one skin is noticably brighter and glowing.

    Love, love, love
    Ahuda G.

    I love this serum. Its so light and goes on so easily and smoothly.  My skin looks and feels so much better. 

    I’m seventy and love this product!
    Judith V.